你见过不想卖出更多书的作家吗?即使是那些声称自己不太关心图书销量的作者,私下里也希望自己能卖出更多的书。大多数作者的目标是让尽可能多的读者来买他们的书——事实证明,这比一开始写书更具有挑战性。
无论是刻板的事实还是虚构的故事,许多作家更喜欢与键盘亲密的、一对一的关系,而不是营销或推销他们的书。这是否描述了你,这无关紧要。作为一名作家,你的成功掌握在你自己手中,营销你的书也不例外。有一个可靠的图书营销策略是关键。
One Million Readers: The Definitive Guide to a Nonfiction Book Marketing Strategy that Saves Time, Money, and Sells More Books. She’s a writer, ghostwriter, and editor specializing in nonfiction. She is also co-founder of Ingenium Books, where she coaches nonfiction authors writing in the genres of business, self-help, personal development, memoir, and journalistic nonfiction. As an award-winning former Canadian journalist (under the names Boni Fox and Boni Fox Gray), Boni covered politics, government, social and economic policy, health care, and organized crime. She also held senior management roles in government where she led teams responsible for media relations, issues management, and strategic communications planning. As an entrepreneur, Boni has muddied her hands with one-page strategic plans, cash flow forecasts, development of purpose and core values, franchise structures, sales targets, and marketing strategy. She has lived in more than fifty towns and cities in Canada, Mexico, and France, currently residing in La Paz, Mexico. ">
你见过不想卖出更多书的作家吗?即使是那些声称自己不太关心图书销量的作者,私下里也希望自己能卖出更多的书。大多数作者的目标是让尽可能多的读者来买他们的书——事实证明,这比一开始写书更具有挑战性。
无论是刻板的事实还是虚构的故事,许多作家更喜欢与键盘亲密的、一对一的关系,而不是营销或推销他们的书。这是否描述了你,这无关紧要。作为一名作家,你的成功掌握在你自己手中,营销你的书也不例外。有一个可靠的图书营销策略是关键。
大多数作家会告诉你,写非虚构作品比写虚构作品更容易。这是好消息。不太好的消息是:这并不意味着写一本非虚构类的书工作量更少。小说作家通常会使用一个基本的大纲,然后根据故事和人物的变化去写,而非小说作家甚至需要在动笔前仔细规划。为了让你开始,这些步骤解释了如何写一本非虚构类书籍的基本过程。
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